once a year, usually in the darkness of winter, i eat a box of velveeta shells and cheese. i love it. it's got a weird packet of cheese that i know would survive nuclear fallout and pasta that cooks way too fast. is it because it is enriched? i have no idea. and truthfully, i don't really want to know.
but i always preferred velveeta to kraft mac n'cheese (which the canadians just call "kraft dinner"). i thought the powdery cheese, as a child, was even more bizarre than the processed velveeta. you can't use the whole packet; it's just too damn cheesey, but that means you can eat it again the next day. and then i am satiated for another year. i go back to over-thinking everything i put in my mouth.
oh! upon further research, i learned that velveeta is a kraft product. they just dominate the mac market. don't talk to me about annie's or any of the versions they probably sell at the cooperative. potentially tasty, also with a powdered cheese, but not the taste of my childhood. the taste of zoe's, maybe.